Guides

Comprehensive guides on positioning, pitching, alignment, and augmentation for SaaS founders and GTM teams.

7 articlesUpdated regularly

How to Personalize Sales Pitches at Scale

Your positioning and sales pitch are your foundation. But every prospect is different. Learn how to augment your core pitch with personalized elements that resonate with each buyer.

A Quickstart Guide to Positioning

Positioning isn't about messaging. It's about context. Learn how to position your product so customers immediately understand why they should care, who you're for, and how you're different.

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