Positioning Canvas Directory
Explore how 103 successful companies position themselves. Learn from real positioning canvases and create your own.
Latest Canvas
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Railway is an application hosting and deployment platform that provides automatic deployments from Git, built-in databases, and usage-based pricing, which enables developers to deploy from Git with zero configuration, provision databases and services with one click, and pay only for what they use without complex pricing tiers, unlike using Heroku, AWS/Azure/GCP, or VPS and manual setup.
Railway
January 1, 2020
Competitive Alternative Approaches
Heroku
AWS/Azure/GCP
VPS and manual setup
Distinct Capabilities
Developer-friendly hosting platform with automatic deployments, databases, and usage-based pricing
Differentiated Value
Automatic deployments
Git integration
Deploy from Git with zero configuration, automatic builds and deploys
Built-in databases
One-click services
Provision databases and services with one click, no infrastructure management
Usage-based pricing
Simple billing
Pay only for what you use, no complex pricing tiers or reserved capacity
Best-Fit Customer (account characteristics)
Developers and small teams who want Heroku-like simplicity with modern infrastructure and usage-based pricing
Market Category:
Application hosting and deployment platform
Featured Canvases
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Frequently Asked Questions
Why Templates Don't Work
You've seen positioning templates. They're clean. They're logical. They look perfect on paper.
But here's the thing: templates don't win deals. Real positioning does. And real positioning doesn't come from a blank canvas, it comes from understanding how actual companies that are winning actually position themselves.
See How Winners Actually Position
This directory isn't another collection of templates. It's a library of real positioning canvases from real companies. Startups. Scale-ups. Companies that raised rounds. Companies that hit revenue milestones.
Each canvas shows you exactly how they position themselves in the market. Their target customers. Their value propositions. Their competitive positioning. Their market category. All of it.
Learn from Real Examples, Not Generic Frameworks
We built this because positioning is hard. You know your product is good. Your customers know it's good. But when it comes time to explain what you do, everything falls apart.
Generic templates don't help. They give you structure, but not context. They show you what to fill in, but not what good positioning actually looks like in practice.
This directory gives you both: structure and real-world examples. See how companies in your industry position themselves. See what works. See what doesn't. Then build your own positioning with confidence.
Built with Real Customer Data
Every canvas in this directory is created using Baruly's AI-powered positioning analysis. We don't guess at positioning. We analyze real customer data, map competitive alternatives, identify value themes, and recommend market categories.
Companies choose to make their canvases public because positioning works better when everyone understands it. They get visibility for their strategy. You get to learn from real examples. Everyone wins.
Stop working from templates. Start learning from winners. Browse the directory and see how real companies position themselves in your market.