Automattic
This positioning canvas shows how Automattic positions itself in the Enterprise market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
Automattic is a WordPress and web publishing platform company that provides WordPress.com, WooCommerce, and Jetpack, which enables website owners to host WordPress sites and run e-commerce with WooCommerce, access Jetpack features and web publishing infrastructure, and use open source WordPress platform with flexibility, unlike using Wix, Squarespace, or custom development.
Automattic
January 1, 2005
Competitive Alternative Approaches
Wix
Squarespace
Custom development
Distinct Capabilities
WordPress.com, WooCommerce, Jetpack, and web publishing infrastructure
Differentiated Value
WordPress.com hosting
WooCommerce
Host WordPress sites and run e-commerce with WooCommerce
Jetpack features
Publishing infrastructure
Access Jetpack features and web publishing infrastructure
Open source WordPress
Flexible platform
Use open source WordPress platform with flexibility
Best-Fit Customer (account characteristics)
Website owners that currently use Wix or Squarespace and want WordPress hosting and publishing platform
Market Category:
WordPress and web publishing platform company
Related Positioning Canvases
Explore other positioning canvases similar to Automattic
Want to see more examples?
Unlock full directory access to browse hundreds of positioning canvases. See what works and what failed: real examples, not templates. Build confidence through examples.