Privacy

Draft: these lines are waiting for sign-off and may change.

Baruly Trends is written and run by its editorial team. To reach us about your data, reply to any email we sent you.

If you subscribe, we keep your email address, when you signed up and confirmed, and the links you click in our emails. We use them to send the newsletter and to learn what readers find useful. Unsubscribe in any email and we stop sending.

When an issue is about a company, we may send one short note to its founder or leader. For that note we keep the person's name, title, work email, X handle, and where we found them.

We find these through our own lookup service, which passes the request to the one people-data provider we use. We will name that provider here once we have chosen it.

We delete that contact within 30 days. We delete it at once if you reply "stop" or if we decide not to write.

If you reply "stop", we never write to you again. To keep that promise we hold your address only as a keyed hash on a do-not-contact list, never as readable text.

You can ask what we hold about you, ask us to correct or delete it, and object to our using it. Reply to any email we sent you. You can also complain to your data-protection authority.

For the note, our legal basis is legitimate interest: telling a company's leader about an article on their company. For the newsletter, it is your consent when you confirm your address.