GitHub
This positioning canvas shows how GitHub positions itself in the Developer Tools market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
GitHub is a code hosting and collaboration platform that provides the largest developer community, pull requests, and GitHub Actions CI/CD, which enables development teams to collaborate in the largest developer community, use industry-standard code review workflows, and complete their development workflow with CI/CD and packages in one place, unlike using GitLab, Bitbucket, or self-hosted Git.
GitHub
April 1, 2008
Competitive Alternative Approaches
GitLab
Bitbucket
Self-hosted Git servers
Distinct Capabilities
Largest developer community, pull requests, Actions CI/CD, and extensive integrations
Differentiated Value
Developer community
Open source hosting
Where developers collaborate - largest community and open source repository
Pull request workflow
Code review tools
Best-in-class code review and collaboration - industry standard workflow
GitHub Actions
Package registry
Complete development workflow - CI/CD, packages, and deployments in one place
Best-Fit Customer (account characteristics)
Development teams and open source projects that need code hosting, collaboration, and CI/CD in one platform
Market Category:
Code hosting and collaboration platform
Related Positioning Canvases
Explore other positioning canvases similar to GitHub
Want to see more examples?
Unlock full directory access to browse hundreds of positioning canvases. See what works and what failed: real examples, not templates. Build confidence through examples.