Salesforce
This positioning canvas shows how Salesforce positions itself in the CRM market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
Salesforce is a customer relationship management and enterprise cloud platform that provides enterprise CRM, sales automation, and marketing cloud, which enables large enterprises to use a CRM that scales from startup to Fortune 500, access a complete customer platform with sales, marketing, and service plus thousands of apps, and sell smarter with AI-powered predictive analytics and insights, unlike using Microsoft Dynamics, HubSpot, or custom CRM.
Salesforce
March 1, 1999
Competitive Alternative Approaches
Microsoft Dynamics
HubSpot
Spreadsheets + manual tracking
Distinct Capabilities
Enterprise CRM, sales automation, marketing cloud, service cloud, and extensive customization
Differentiated Value
Enterprise scale
Customization
CRM that scales with your business - from startup to Fortune 500
Complete platform
AppExchange
Sales, marketing, service, and more - complete customer platform with thousands of apps
AI-powered insights
Predictive analytics
Sell smarter with AI - predictive analytics and insights guide your team
Best-Fit Customer (account characteristics)
Large enterprises and growing companies with complex sales processes that need a CRM that can scale from hundreds to thousands of users with extensive customization and integrations
Market Category:
Customer relationship management and enterprise cloud platform
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