Twilio
This positioning canvas shows how Twilio positions itself in the Communication API market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
Twilio is a cloud communications platform and API that provides SMS, voice, video, and email APIs with global reach, which enables developers to build communications into their apps with simple APIs and great documentation, reach users worldwide through global infrastructure with compliance handled, and start small and scale with pay-as-you-go pricing without upfront costs, unlike using Vonage API, custom telephony, or email-only communication.
Twilio
March 1, 2008
Competitive Alternative Approaches
Vonage API
Building communication infrastructure in-house
Email-only communication
Distinct Capabilities
SMS, voice, video, and email APIs with global reach and developer-friendly SDKs
Differentiated Value
Developer-first APIs
Comprehensive SDKs
Build communications into your app - simple APIs, great documentation
Global infrastructure
Compliance handled
Reach users worldwide - global network, compliance and regulations handled
Pay-as-you-go
Scalable pricing
Start small, scale big - pay only for what you use, no upfront costs
Best-Fit Customer (account characteristics)
Developers and businesses building applications that need to send SMS, make voice calls, or send transactional emails but don't want to build and maintain communication infrastructure
Market Category:
Cloud communications platform and API
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