Zapier
This positioning canvas shows how Zapier positions itself in the Automation market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
Zapier is a workflow automation and app integration platform that provides 5,000+ app integrations, automated workflows, and multi-step zaps, which enables businesses to connect any apps with 5,000+ integrations without coding, automate complex workflows by chaining actions with filters and logic, and trust automation with reliable execution and error handling, unlike using custom integrations, IFTTT, or manual workflows.
Zapier
January 1, 2011
Competitive Alternative Approaches
Building custom integrations
IFTTT
Manual copy-paste workflows
Distinct Capabilities
5,000+ app integrations, automated workflows, multi-step zaps, and filters
Differentiated Value
5,000+ integrations
No coding
Connect any apps - 5,000+ integrations, no coding required
Multi-step workflows
Filters and logic
Automate complex workflows - chain actions, add filters, and logic
Reliability
Error handling
Automation you can trust - reliable execution, error handling, and retries
Best-Fit Customer (account characteristics)
Businesses and individuals who currently perform repetitive manual tasks between apps (e.g., copying data from one app to another) and want to automate these workflows without hiring developers
Market Category:
Workflow automation and app integration platform
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